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Transformation

through

Automation

Workstream Rapid Automator

Go paperless

Design, automate and monitor agile workflows with our powerful process management system.

Workstream Business Intelligence

Make better informed decisions

Track your key metrics and enhance performance with our real-time interactive dashboards.

Sales Squirrel

Maximise your sales productivity

Automate your end-to-end sales management process with real-time activity tracking on an Android, iOS or desktop device.

Workstream Digital Financing

Your consumer financing solution

Digitalise your consumer financing offerings, from customer onboarding to disbursements, using our mobile app.

Who we are

Workstream Automation was created in 2003 by a team of experienced IT and business professionals.

It delivers tools and methodologies that help clients analyze, improve and to automate business processes. Workstream’s goal is to make our clients more responsive and productive in a short span of time. We enable them to quickly optimize their business processes by supplementing unique Workstream tools with our strong domain knowledge of the related industry. 

Emphasis is not just on identification of improvements but also on rapid realization of target gains.

Besides directly serving selected clients, Workstream Automation also works closely with other partner consulting firms. We help them serve their own clients by making available to them innovative process optimization tools and methodologies. Providing quality training to users of our tools is an important component of the knowledge-transfer.

What Our Clients Say

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Mr. Kamran Siddiqi is a cross-functional program management specialist, with over 18 years of experience managing mid to large-scale, high-visibility software, and mobile application projects for both local and international clients.

Mr. Siddiqi has hands-on experience running the entire lifecycle of software product management, from ideation and development to launch, marketing, and end-of-life, and to creating and bringing to market products that meet the needs of customers and deliver value to the business.

Mr. Kamran did his BSC (Hons) in computing software development from the University of Huddersfield.

Aslam is a co-founder and Non-Executive Director of Workstream. He specializes in Digital Transformation to help clients enhance customer experience, productivity, capacity, service quality and controls across the organization through effective use of technology.

Aslam’s international banking career included senior positions with Citibank in South Asia, Middle East, Africa and Europe. His experience and areas of specialization include Operations, Financial Control, Treasury, Training, Trade Finance, Transaction Banking and Product Management. In Turkey, he was Director of the Centre of International Banking Studies, a training center that was established and managed by Citibank under the sponsorship of Central Bank of Turkey with funding from the World Bank.

While with Citibank in the UK, Aslam was Program Director at Citibank’s European Training Centre where he redesigned and delivered Transaction Banking training programs. He later served as Head of Citibank’s European Trade Finance and then European Treasury Services businesses. In his last assignment, he founded and served as CEO of Orbian, a joint venture between Citibank and SAP that provided securitization and electronic distribution of trade receivables.

Aslam holds degrees in Electrical Engineering and Business Administration from University of Karachi, Pakistan. He has also attended the Advanced Management Program at Harvard Business School in 1997.

Aslam is a co-founder and Non-Executive Director of Workstream. He specializes in Digital Transformation to help clients enhance customer experience, productivity, capacity, service quality and controls across the organization through effective use of technology.

Aslam’s international banking career included senior positions with Citibank in South Asia, Middle East, Africa and Europe. His experience and areas of specialization include Operations, Financial Control, Treasury, Training, Trade Finance, Transaction Banking and Product Management. In Turkey, he was Director of the Centre of International Banking Studies, a training center that was established and managed by Citibank under the sponsorship of Central Bank of Turkey with funding from the World Bank.

While with Citibank in the UK, Aslam was Program Director at Citibank’s European Training Centre where he redesigned and delivered Transaction Banking training programs. He later served as Head of Citibank’s European Trade Finance and then European Treasury Services businesses. In his last assignment, he founded and served as CEO of Orbian, a joint venture between Citibank and SAP that provided securitization and electronic distribution of trade receivables.

Aslam holds degrees in Electrical Engineering and Business Administration from University of Karachi, Pakistan. He has also attended the Advanced Management Program at Harvard Business School in 1997.

Khurram is a quality focused and result oriented IT professional, credited with multiple successful projects, bringing end to end software product development. With a degree in Software Engineering, Khurram started his journey with Workstream as a developer in 2011 and now leads the Projects and Systems team. His team leads the way for the Core Framework Development and New Research.

Khurram has more than 9 years of experience working with cross functional teams at Workstream. He has worked on multiple projects with clients both in the local and international markets including the Middle East and Africa. He is involved at every level of process automation from requirements gathering, system integrations, handling project deployment / UAT / users training / after deployment issues handling and enhancements.

With expertise in software architecture & development, Khurram has proven to become a key figure in the technical landscape of Workstream.

Abdullah brings more than 15 years of banking experience working in the UAE and Pakistan. With a keen understanding of Islamic Banking, he has held roles in Governance, Operational Risk, Compliance, Credit Operations & Retail Operations. His career spans across various international banks including Standard Chartered Bank, Noor Bank and Samba Bank.

Abdullah holds an MBA degree from Chifley Business School, Australia and is very well suited to his role at Workstream. He joined Workstream in 2019 and quickly became an integral member of the management team in Pakistan. He is actively engaged in all areas of the business including designing and implementing business strategies, setting up smart goals for performance and growth, establishing best practiced policies that can help promote the company culture and vision, overseeing daily operations related to HR, Sales, Finance and General Administration. Being a nimble team, Abdullah also helps manage relationships with Customers, Partners and Vendors at Workstream.

Abdul Hayee holds the title of Team Lead Technical Support and System Administrator at Workstream Pakistan. He brings 6 years of professional experience in Cloud Server infrastructure and is the main person to take Workstream applications to the Cloud. He is responsible for the daily management, upkeep and configuration of cloud and physical servers of the company. This includes installing and upgrading and managing servers, networks, IT security systems and other critical components of IT infrastructure. He also heads the technical support department and plays a key role in managing client’s issues and their resolution. Abdul Hayee holds a degree in Computer Science and is also a certified ACCP Software engineer.

Abbas has over 25 years of professional experience in the areas of sales, service management, customer experience, products and financial management. He is a talented management consultant and has worked with a diverse range of organizations in Pakistan and across South East Asia, Middle East and North Africa.  His assignments have ranged from sales optimization, upsell/cross sell, relationship management, product optimization, process re-engineering to developing a complete sales transformation program for his clients.

Before joining Workstream, Abbas has worked with a number of leading banks and multinational companies in senior positions including Barclays, Citibank, Standard Chartered, Lakson Group, Mashreq Bank, Grindlays and DHL Worldwide Express.

Abbas is also a passionate sales coach and mentor focused on the development of top performing teams. For the past 9 years he has successfully executed various training and consulting projects in 10 different countries engaged with 50+ banks and multinational organisations and trained over 50,000 people.

Hassan holds a diverse portfolio of Team Lead HR, Admin and Finance for Workstream Automation Pakistan. He brings 11 years of professional experience which includes developing organizational policies, implementing rules / procedures / directives applicable under various statutes relating to recruitment, training, evaluation, grievance handling and finance. Hassan is also instrumental in helping Workstream acquire the ISO 9001-2015 certification and maintaining and tracking ISO compliance and document archiving.

Prior to joining Workstream, Hassan Khan worked as a satellite communication engineer for a local news channel, where his responsibilities included maintaining and supervising connectivity between various regional Satellite Earth Stations and ground units.

Hassan Khan holds an MBA in Human Resources and a BSc in Computer Engineering.

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Samra is an experienced Business Transformation Consultant in the information technology and services industry. Skilled in business process improvements, progress monitoring and client delivery she has over 20 years of project management experience managing full life cycle projects. She started her career with American Express, joined ITT Sheraton before joining American President Lines – Europe where she worked for the next 10 years to lead various projects ranging from management reporting to operational efficiency enhancements.

Since early 2009 Samra has been involved in business process re-engineering and automation assignments for clients in Egypt and the Middle East assessing processes, analysing inefficiencies and recommending solutions.

Samra holds an MBA from the Institute of Business Administration (Pakistan) and a MSc in Business Finance from Brunel University (UK). She is also a qualified PRINCE2 project manager, CQI -IRCA Lead Auditor for ISO 9001-2015 and a trainer for Workstream BusinessAnalyst.

Jack spent over 40 years managing information technology in various organizations and led the development of numerous web-based products for the financial services industry. Prior to joining WAL as a director, Jack served as Chief Technology Officer and member of the management team of Fxall where he was a key architect in the firm’s success.

Jack was the founder and first chairman of the FIX Global FX Committee and is a past chairman of the FX Committee’s Education and Marketing Subcommittee. He has spoken and written widely on Foreign Exchange Technology, STP and business process automation

Jack has also served as Vice President of Product Development and Chief Technology Officer at CrossMar, Inc (a subsidiary of Citigroup). He was responsible for managing CrossMar’s global product development and delivery teams, as well as building software and product alliances around the globe.

Jack holds a Master’s degree from Columbia University School of Business and a Master’s degree in Biocomputing and visual processing from the University of Washington. He received his BA in Mathematics from Columbia University.

Kishwer has served on the Workstream Board since 2012. She brings to this role her experience of 25-years with Citibank in 5 different countries, including her experience as a Senior Credit Officer. After Citibank, Kishwer served as CEO of Onbourse , a high-tech online brokerage firm, a partner in a private equity firm in the UK, and as director of Investor Relations of a Pakistani Bank. She then became a senior banking consultant and is still active in that role.

In Pakistan, Kishwer also has the experience of reviewing credit portfolios and credit admin processes of several midsize banks, for BankT&D, with a view to offering strategies to improve efficiency and risk management at these banks. Kishwer has an MBA and a PhD in Finance. She has also attended the Advanced Management Program at Harvard Business School.

Urooj is a passionate technology professional and the founder of Workstream.  With an engineering degree from Imperial College, London, Urooj is a hands-on IT professional, extremely adept at devising business driven IT solutions.

Urooj has over 25 years of experience working in Europe and the Middle East in the areas of enterprise solutions architecture, cloud computing and digital transformation.  His experiences include technology consulting with Accenture in London, building a 5 million song database at Shazam, managed the break-up of Nokia’s technology platform.  He has worked on consulting assignments at JP Morgan Chase, Morgan Stanley, Deutsche Bank, RBS, Santander and Bank of America / Merrill Lynch.

With an inclusive mentoring management style Urooj has developed high performance teams by ‘walking the talk.’  A keen technology enthusiast, Urooj now lives in Dubai and is currently working towards building the next generation fintech platform for process optimization.